NEW ORLEANS –Dillard University’s second-ever #GivingTuesday campaign raised a total of $61,676 for University programs, according to initial reports from the Dillard Office of Development. The amount raised represents 206 percent of the university’s initial $30,000 goal, and a nearly 514 percent increase over last year’s total of $12,010.
Dillard, working in conjunction with the donation-processing platform Network for Good, utilized a massive grassroots effort, engaging its network through phone calls, emails, and social media. Results from the event should increase as late donations continue to be counted.
The university was able to attract 221 donors, with some providing multiple gifts.
“This is the highest single day of annual fund contributions to the University in our history,” said Interim Development Director Kimberly Woodard. “Over the past few years, we’ve seen our alumni giving rate more than triple, so we know that the Dillard community understands the value of giving back. We’re very proud of the results and the impact that these donations will have.”
#GivingTuesday has become an international movement that encourages the support of non-profit and charitable organizations following each Thanksgiving.
“This is truly the season of giving,” added Woodard. “The statement made by our donors is evidence that Dillard is a place that people believe in and that the work done here is making a difference.”